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Industry trends, Insights and interviews

Topics of msg advisors at a glance

  • Business ecosystems: What really works?

    Business ecosystems: What really works?

    The initial enthusiasm surrounding business ecosystems has subsided, but the potential of cross-industry value-added offerings remains high. Find out here why it is often not a good idea to copy big tech role models and under what conditions business ecosystems can actually create added value.


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  • Implement Business-​Ecosystems fast

    Implement Business-​Ecosystems fast

    Business ecosystems present organizations with a distinctive opportunity to enhance their business models significantly and maintain competitiveness in the contemporary marketplace. Firms that provide genuine added value to their customers increase their relevance and overall worth.


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  • Process Mining

    Process Mining


    Process mining provides a technological approach that enables organizations to thoroughly and effectively model, analyze, and enhance their business processes.




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  • Mobility data law

    Mobility data law


    The Mobility Data Act aims to establish a sustainable infrastructure by guaranteeing the unrestricted access to traffic data. It is essential to explore the profitable applications of this data while also considering the necessary factors involved.




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  • Decentralized Ecosystems

    Decentralized Ecosystems


    Advanced data ecosystems must enable comprehensive digital processes while upholding the data sovereignty of partners. Dr. Oliver Mehl and Ralf Neubauer describe which process-related and technological requirements are necessary for this.



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  • Sovereignty in the cloud

    Sovereignty in the cloud


    Transitioning to cloud technology is crucial for insurance companies to maintain their competitive edge.Explore the challenges associated with digital sovereignty in the cloud and discover strategies to address them.




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  • Climate related risk management within the banking sector

    Climate related risk management within the banking sector


    Assessing climate-related risks presents significant challenges, yet their incorporation into banks' risk management strategies is essential. But how do you assess something for which there is a lack of experience and insufficient data?


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  • AI validation within the pharmaceutical sector

    AI validation within the pharmaceutical sector


    The pharmaceutical sector is optimistic about the potential of AI. Nevertheless, the challenges for integrating new technologies in the tightly regulated GxP setting are significant. In the interview, Dr. Hans Klöcker sheds light on the relevant regulations, feasible AI applications, and strategies for ensuring the functionality of AI-driven systems.


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  • Getting your organization GenAI-ready

    Getting your organization GenAI-ready


    What prerequisites do organizations need to create to exploit the potential of GenAI solutions?
    msg has analyzed the status quo in German companies and identified the five most important fields of action.


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  • Cloud Center of Excellence Part 3

    Cloud Center of
    Excellence Part 3


    How the Cloud Center of Excellence (CCoE) can contribute to a successful multicloud strategy and its implementation


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  • Decentralization as a prerequisite for the heating transition

    Decentralization as a prerequisite for the heating transition


    The heating transition is a far-reaching transformation. Katrin Aytepe explains in an interview why the heating transition is only possible in a digital ecosystem.



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  • Challenges and requirements of the heat transition

    Challenges and requirements of the heat transition


    Michael Dusch and Dr. Christof Spangenberg on the interplay between the various pillars of the energy transition and the role of municipal utilities in decarbonizing the heating infrastructure.


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  • Regulatory requirements on KRITIS and business continuity management intertwine

    Regulatory requirements on KRITIS and business continuity management intertwine


    Interview with Manfred Hörter, senior manager and expert in business continuity management, on KRITIS and business continuity management guidelines in the pharmaceutical industry.


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  • Cloud Center of Excellence Part 2

    Cloud Center of
    Excellence Part 2


    Many organizations are establishing a Cloud Center of Excellence (CCoE) to take a holistic view of their cloud transformation. In addition to technical challenges, there are also organizational and cultural aspects to consider.


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  • 5 quick wins for cost optimization in the cloud

    5 quick wins for cost optimization in the cloud


    Road to the cloud: FinOps as the key to efficiency and cost savings for companies.





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  • Cloud Center of Excellence Part 1

    Cloud Center of
    Excellence Part 1


    How a Cloud Center of Excellence helps with the “cloudification” of companies, the introduction of cloud services and other dimensions of cloud transformation.




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  • The digital twin

    The digital twin


    Dr. Wolfgang Bock, department manager Industry 4.0 Transformation & Sustainability Consumer Products, about the role of the digital twin in achieving sustainability goals and the hurdles that exist when using the digital twin.



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  • Smart City

    Smart City

    Setup and development of data infrastructures.


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  • Radio network of the energy transition

    Radio network of the energy transition


    Electricity and gas operators are among the critical infrastructures that require special protection. They are subject to complex regulatory conditions - at the same time, the energy transition demands technological changes.



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  • Supply Chain  Risk Management

    Supply Chain
    Risk Management


    Irmgard Sturm, department lead Process & Data Analytics at msg, about supply chain risk management and the role of artificial intelligence for identifying early warning indicators.



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  • Msga 2025 Header Disturb Circles 1 Blank Vf

    "Municipal utilities will create unique customer experiences."

    Mirco Pinske and Michael Dusch on municipal innovations, discovering the customer and what municipal utilities can do better than tech giants.


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  • Msga Kampagnen Header 2025 Mvo Bridge Vf

    "Trust comes from transparency and a dialog on equal terms."

    Manuel Audi and Florian Weihe explain why traditional networks cannot develop into open ecosystems, how decentralized structures promote innovation and why the discussion about data ownership is going in the wrong direction.


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  • Msga Kampagnen Header 2025 Mvo Chicks Vf

    "Trying to control ecosystemsprevents their development."

    Manuel Audi and Florian Weihe on minimum viable ecosystems, the central meaning of purposeand why technology is not a decisive factor for the success of ecosystems.


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  • Msga 2025 Header Liquid Knowledge 1 Blank Vf

    "A vital ecosystem must dominate its environment, not a single player within it."

    Dr. Stephan Melzer talks about the risks of hegemonical platforms, semantic data modelsas an instrument of power and the vital meaning of competition within ecosystems.


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  • „Resources
and responsibility
must follow knowledge.“

    „Resources and responsibility must follow knowledge.“

    Michael Kandel on distributed innovation processes, the decentralization of decision-making authority and how to maintain stability in the face of change.


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  • Smart cities between citizen consensus
and technological vision

    Smart cities between citizen consensus and technological vision

    Integrated municipal platforms build the basis of sustainable smart cities. Michael Dusch explains why their implementation goes far beyond the technological questions and which factors are critical for the success of transformation projects.


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  • How networks and patient communities can change therapies

    How networks and patient communities can change therapies

    Thomas Praska and Joachim Stengel on patient benefit as the North Star metric, data-based innovations and the importance of patient communities for treatment success.


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  • Decarbonization

    Decarbonization

    Achieve a better environmental and cost balance with the reduction of CO2


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  • Introduction of an e-bus fleet

    Introduction of an e-bus fleet

    Digitalization as the key to electrification.



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  • VaCTOr analysis tool

    VaCTOr analysis tool

    Creating transparency on CO2 and fuel consumption.


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  • Vendor Agility Check

    Vendor Agility Check

    We make the agility of partner companies visible.


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  • Roadmap: digital healthcare applications

    Roadmap: digital healthcare applications

    Mastering the DiGA journey from the idea to a finished app.


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  • Business Agility Check

    Business Agility Check

    Strengthening sustainability with the maturity model of msg advisors.


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  • Navigation out of the risk zone

    Navigation out of the risk zone

    Managing revenue development in the energy industry.


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  • Agile Change Implementation

    Agile Change Implementation

    Stay agile and productive under extreme conditions.


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  • Customer Experience in the Financial Industry

    Customer Experience in the Financial Industry

    How will the Corona crisis change the banking sector?


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  • Fast Track Digitization

    Fast Track Digitization

    Opening up new sales channels and addressing customers digitally.


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  • Hybrid Organization

    Hybrid Organization

    Achieving constructive balance between structural and process organization.


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  • Decarbonization

    Decarbonization

    How can cities and companies reduce their CO2 footprint?


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  • Drive safely on black ice

    Drive safely on black ice

    Strengthen the self-confidence of the organization during corona crisis.


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  • Remote Project Management

    Remote Project Management

    Strengthen resilience in critical phases with Project Management Factory.


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  • Post-​Covid-19 Supply Chains

    Post-​Covid-19 Supply Chains

    Redesigning global value chains after the Corona crisis.


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  • Business consulting for the financial industry

    Business consulting for the financial industry

    Stability and future security in times of the Corona pandemic.


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  • Minimum Viable Organization

    Minimum Viable Organization

    Developing hot spots of the digital organization in a targeted manner.


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  • Agility for remote success

    Agility for remote success

    Mastering critical situations with agile organizational principles.


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  • Building up energy ecosystems

    Building up energy ecosystems

    What characterizes future energy ecosystems?





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  • Platform Growth Program

    Platform Growth Program

    Growth impulses for insurers in a time of crisis.


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  • After state of emergency

    After state of emergency

    "New Normal" and the evolution of ecosystems.


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  • Management and leadership in the crisis

    Management and leadership in the crisis

    How to quickly gain transparency and make sound operating decisions.


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Would you like to find out more about our topics? Do you have any further questions?