You'd like to find out more about the range of services offered by the msg group?  Then visit the websites of msg and its group companies.

Visit site
 
msg advisors logomsg advisors logo
  • Current website
    All msg websites
    • Topics
      • What's your 2025?
      • Business Agility Check
      • Customer Experience Banking
      • Decarbonization
      • Fast Track Digitization
      • Hybrid Organization
      • Minimum Viable Organization
      • Post-​COVID-19 Supply Chains
      • Remote Project Management
      • Smart City
      • All topics
    • Industries
      • Automotive
      • Banking
      • Food
      • Insurance
      • Life Science & Chemicals
      • Logistics
      • Manufacturing
      • Public Sector
      • Telecommunications
      • Travel & Transportation
      • Utilities
    • Competences
      • Strategy & Innovation
      • Organization & Processes
      • Digitization & Technology
      • Compliance & Risk Management
    • msg advisors
      • Mission
      • About us
      • Career
  • DE
  • EN

LIFE AFTER THE CRISIS
–
THE "NEW NORMAL" AND THE EVOLUTION OF ECOSYSTEMS

By Karsten Redenius
member of the board of directors at msg systems ag

There will be an end to the global crisis caused by the unchecked spread of the coronavirus around the world – even if we still see new sources of infection or do not manage to develop a permanent vaccine. Societies and organizations cannot continue to function in a state of emergency for the duration. Naturally, a return to normal does not mean a blind continuation of how things used to be. Instead, it will mean resuming major, long-term projects, but from a perspective that integrates the experiences gained from the crisis and renders its dynamics more manageable in the future. This is particularly true in regard to the philosophy and structure on which ecosystems are based.

Radical change a basic requirement

What exactly does that mean? Firstly, a willingness to take a collaborative approach to ecosystems. In the past, the primary concern always focused on identifying new business potential for your company: would ecosystems – such as in transportation, healthcare systems, utilities or smart cities – open up new ways to bring existing products and services to the market? This perspective, however, has proven not to be radical enough to effectuate profound change or to handle the dramatic shocks or upsets that effect society as a whole. Thus, the strategic focus must be on business models that generate lasting added value through trusting collaborations with a variety of players and that allow fast scalability. These types of business models can only be created and developed with the customer (citizens, patients) in mind – and not just based on the company’s portfolio. To do so, it is essential to understand the changes an event like the corona pandemic effectuates in both individual and collective behavior and that understanding must be used as the basis for creating ecosystems – and for positioning your company.

The current shift in behavior is still somewhat difficult to describe as events remain dynamic. However, a few trends can already be seen. Take healthcare, for example, where for years now real progress toward a comprehensive, efficient ecosystem has proven nearly impossible when individual participants – whether insurance companies, pharma companies or clinics, just to name a few – focus on their own position and their own portfolio and try to define customer well-being from that perspective.

Customer benefits as a starting point

During the first weeks of exponential virus spread, it could be observed how deep-rooted structures began to shift, almost in time-lapse: global perfume manufacturers converted their production to disinfectants, car manufacturers used their supply chains to procure protective equipment for the federal government from abroad and textile companies ramped up the production of face masks. Behind this acute effort to manage the crisis, a far-reaching shift could be seen in these processes, a radical shift in perspective. The question was no longer how the existing product portfolio could be used to generate new channels of revenue in ecosystems, but how existing production capacities, networks, experience and competence could be used to create customer value. In order words, it was generalizable skills and assets that needed to be contributed to collaborative ecosystems, and not simply the existing portfolio, in order to achieve real progress.

If we take this shift in perspective seriously, the “new normal” can be more than simply easing out of a state of emergency and slowly going back to where we were before the virus interrupted our way of life. We have the chance to establish a more stable and resilient basis for the evolution of our institutions and the growth of our companies and, through future-oriented ecosystems, answer the major strategic questions of the next few years with confidence.

"Naturally, a return to normal does not mean a blind continuation of how things unsed to be."

"The strategic focus must be on business models that generate lasting added value through trusting collaborations with a variety of players."

"A far-reaching shift can be seen behind this acute effort to manage the crisis."

Find out more

Karsten Redenius 345x380

Karsten Redenius

We are looking forward to hearing from you!

Further topics

  • Minimum Viable Organization

    Minimum Viable Organization

    Developing hot spots of the digital organization in a targeted manner.


    Read more

  • 1
  • Decarbonization

    Decarbonization

    How can cities and companies reduce their CO2 footprint?


    Read more

  • 1
  • Drive safely on black ice

    Drive safely on black ice

    Strengthen the self-confidence of the organization during corona crisis.


    Read more

  • 1

What we provide

  • Industry-expertise

    We are defined by our in-depth knowledge of the structures, trends and future opportunities of our core industries!
  • Functional expertise

    From the boardroom to the shop floor, we understand the challenges of the key functions!
  • Data and technology

    We create growth and efficiency drivers using smart technologies, systems and data analytics!
  • Ecosystems of the future

    We develop cross-industry digital ecosystems for the business models of the future!
  • Thought leadership

    We develop future scenarios and design implementation-oriented transformation roadmaps!
  • 1
  •   
  •   

Contact

 msg industry advisors ag
Robert-Bürkle-Str. 1
85737 Ismaning

 +49 89 96 10 11 300
 +49 89 96 10 11 113

 advisors@msg.group

News from the msg group

  • Legally-Compliant Digital Processes

  • Connection of specialist procedures and process integration incomplete: msg publishes study on digital administration work 2022

  • m3 management consulting GmbH and K.GROUP GmbH now consolidated

  • msg continues to drive forward mySaveID from targens

  • Launch of a new DIN standard – Digital twins for cities and communities

  • DE
  • EN

brandeins BeraterUnternehmen2022 Logo msg Zeichenfläche 1

 The msg group

msg is an independent international group of companies with autonomous regional companies and subsidiaries and over 9,000 employees.

The msg group is active in over 25 countries in the banking, insurance, automotive, food, life science & chemicals, public sector, telecommunications, travel & logistics and utilities sectors. msg also develops integrated software solutions and advises its clients in all aspects of information technology.

© 2022 msg advisors
  • Imprint
  • Privacy
  • Search
  • Menu EN
    • Industries
      • Automotive
      • Banking
      • Food
      • Insurance
      • Life Science & Chemicals
      • Logistics
      • Manufacturing
      • Public Sector
      • Telecommunications
      • Travel & Transportation
      • Utilities
    • Topics
      • What's your 2025?
      • Business Agility Check
      • Customer Experience Banking
      • Decarbonization
      • Fast Track Digitization
      • Hybrid Organization
      • Minimum Viable Organization
      • Post-​COVID-19 Supply Chains
      • Remote Project Management
      • Smart City
      • All topics
    • msg advisors
      • Mission
      • About us
      • Career
    • Competences
      • Strategy & Innovation
      • Organization & Processes
      • Digitization & Technology
      • Compliance & Risk Management
Cookie settings

The msg systems ag uses cookies to provide an optimal website experience that is tailored to your specific needs. These includes cookies that are necessary for ensuring the smooth operation and the security of our web pages, as well as those used for anonymous statistical purposes, to help us reach our commercial business goals, or to display personalized content. You have the right to choose which categories you wish to allow. Please note that your decisions may affect which page functions are available while using our site. Further information can be found in our data protection information.

Required
Statistics
Privacy Policy
Hide details
  • Required

    Required cookies are used to ensure the smooth operation of our web pages and to make them user friendly. They also enable security-related functions. Furthermore, these types of cookies help us identify whether you would like to remain logged in under your profile, thereby allowing us to make our services available to you even faster the next time you visit our site.

  • Statistics

    In order to ensure continuous improvement of our content, structure and our website in general, we record anonymized data for statistical purposes. With your consent, data on your user behavior will be transmitted anonymously to Google Analytics. We use these cookies, for example, to determine how many times a specific page is accessed or the effect of certain pages of our web presence; we then use that information to optimize our site.