Why a good product is often no longer enough
Have you created a potentially successful product that could facilitate your company's growth? Regrettably, this alone may no longer suffice for sustained expansion. In today's interconnected world, the significance of business ecosystems is on the rise. Within these ecosystems, companies collaborate in a targeted manner and on an equal footing, allowing them to create cross-industry offerings, tap into new markets and customer touchpoints, and secure enduring competitive advantages.
msg advisors assist you in developing a thriving digital business model within an ecosystem. Find out how here.
Do you have any questions?
What is a business ecosystem?
A business ecosystem is more than just a network of companies. It represents a dynamic collaboration among partners who collectively generate additional value – for themselves and their customers. These partners combine their products, services, expertise, and resources to address a shared market. All participants gain advantages such as accelerated growth, increased adaptability, and enhanced satisfaction of customer demands.
It all starts with the value proposition
A typical ecosystem is often founded on a central value proposition. In the context of smart city ecosystems, the shared objective among stakeholders frequently revolves around enhancing the quality of life, promoting sustainability, and increasing the efficiency of urban operations. To accomplish this, collaboration among public institutions, energy and utility companies, and mobility providers is essential, as these goals can only be realized collectively within an ecosystem framework.
Types of ecosystems
It is not always beneficial to pursue an ecosystem strategy akin to those of Amazon or Google. Various types of ecosystems may be more appropriate for your specific business case. We assist you in determining the most suitable ecosystem for your business model and clarifying your role within that ecosystem.
The spider in the web
|
Focused Partner Network
Example: BMW |
Centralized Business Network
Example: Amazon, Google |
Equal partnerships
Decentralized Business Ecosystem
Focus on network
- Maximum value for all players (network effects)
- Players act on an equal footing in the network
- Largely self-organized
Example: Open Banking, Gaia-X
What remains after the hype?
The practical application of business ecosystems
In recent years, the concept of business ecosystems has been perceived as a transformative force in the economy. However, it has become evident that these ecosystems have not entirely supplanted traditional industries as the primary drivers of economic activity. The current objective is to discern the conditions that enable business ecosystems to operate effectively in practice.
Discover how you can harness the potential of cross-industry value-added propositions beyond the hype.
From concept to ecosystem: strategies for aligning development with your objectives
A successful ecosystem strategy encompasses more than mere networking. It considers the unique objectives of each company, the specific demands of the industry, and depends on selecting appropriate partners to achieve lasting success. The following questions will assist you:
- What are the goals of the business ecosystem?
- What role would you like to play in the ecosystem?
- Which players are decisive for success?
- What added value is created through collaboration in the ecosystem?
- What preparations should the organization undertake to facilitate collaboration within a business ecosystem?
- What legal aspects need to be considered?
- How is the compatibility of the systems ensured?
- What rules and processes structure the collaboration?
- What incentives can be created for partners to participate?
Your way into the ecosystem: start small, think big, grow sustainably
Implement Business Ecosystems fast
Have you conceptualized an idea for your ecosystem and are now seeking to swiftly secure your market position? Begin with a minimum viable ecosystem (MVE) and expand from that foundation.
Start the digital transformation of your business model now
Regardless of whether you are contemplating the establishment of a business ecosystem or seeking to expand your current one, you can rely on the expertise of the transformation consultants at msg advisors at any phase of the process. Through our extensive experience in developing digital platforms, we will support you throughout the entire journey. We help you to think not just in terms of products, processes or platforms, but in terms of entire business ecosystems.
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