Thinking About Innovation in Business Terms
Innovative strength alone is not enough. What counts is the ability to strategically integrate promising innovation fields into the business model – with strategic fit, market relevance, and operational feasibility.
We support companies in the automotive industry in systematically identifying relevant future fields, developing viable business models, and bringing them to market with a clear implementation approach. This is how innovation becomes a sustainable economic asset.
Strengthen Competitive Position

Seize Market Opportunities

Increase Customer Retention

Manage & Diversify Risks

Strategy & Business Model Development
Whether it's a technological innovation or the development of new business areas – innovations only create value when they are market-ready, customer-relevant, and economically viable. We analyze trends, market dynamics, and customer needs to develop solid innovation strategies and shape suitable business models.
This also includes business model design, partnership models, and investment calculations. When entering a new market, we support clients from go-to-market to company building and scaling.
The goal is not just to identify new fields of business, but to bring them to market maturity in a structured way – including commercial validation and a realistic growth path.
PMO & Strategy Implementation Project Management
Strategies only deliver impact when they are executed professionally. To that end, we establish robust program and project structures – whether traditional or agile – and implement transparent target systems and control mechanisms.
We support the setup and management of project portfolios, resource planning, and risk monitoring. We also take on operational project leadership, task force management, and transition management upon request.
The objective: increase implementation speed, minimize risks, and significantly raise the success rate of innovation initiatives.
Other areas of consulting
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Optimizing of core value creation
Increase effectiveness, reduce costs: we increase the digital maturity level, automate processes and optimise the product development and creation of software-defined vehicles (SDVs). In this way, we increase productivity, reduce development costs and create more competitive added value.
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Building a Data-Driven Organization
We operationalize data and AI strategies, identify fit-gaps, and translate them into actionable use cases. Through governance models, maturity models, and clear structures, we lay the foundation for a data-driven organization – from data quality to execution.
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Transforming Software Value Creation
Faster development, greater delivery capability: We enhance operational excellence in software development and design as well as support the necessary enterprise transformation. Additionally, we verify technology roadmaps, validate organizational prerequisites, and develop action plans for organizational development that are synchronized with the technological strategy – to boost innovation, quality, and resilience.
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Integrating the Mobility Ecosystem
Unlocking New Markets, Harnessing Synergies:We develop operating and partnership models, design structures and processes, and evaluate investment and business cases. We assess opportunities and risks of data ecosystems, analyze organizational and technological requirements, and systematically integrate them into data and AI strategies – supported by clear governance structures for implementation.
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Let‘s talk.

Marco Luerssen
Arrange a non-obligatory consultation now. We look forward to hearing from you!