Software Determines Market Success
Software has long been a strategic competitive factor in the automotive industry – not just within the product logic of the Software-Defined Vehicle (SDV), but across all business areas. Companies that proactively transform their software value creation gain higher quality, faster responsiveness, and long-term cost efficiency.
At the core of this transformation is the optimization of structures, capabilities, and collaboration – to enhance delivery performance, speed, and innovation capacity.
Improve Quality & Safety
Increase Innovation
Boost Cost Efficiency
Reduce Response Times & secure SOPs
Operational Excellence in Software Development
The performance of software development is directly tied to strategic alignment, organizational setup, and implementation capabilities.
We assess the current setup – whether in-house development, partner services, or outsourcing – and derive targeted optimization approaches. Using maturity models, we create transparency around the current state and the desired target picture. Weaknesses in structure and process organization, leadership, culture, infrastructure, resources, and partner management are systematically analyzed, prioritized, and translated into a concrete transformation roadmap.
The goal is to strategically strengthen software value creation, reduce development efforts, and measurably improve the organization’s operational excellence.
Technology Roadmap & Organizational Development
Technology and organization must be aligned to create impact. That’s why we examine not only the technological direction but also the organizational conditions required to successfully implement technological initiatives.
Cultural barriers, unclear responsibilities, or missing capabilities often hinder the success of technology programs. We identify these exact barriers and translate them into a practical development roadmap tailored to your technology strategy.
The aim is to turn technological potential into measurable outcomes – through aligned organizational development, faster implementation, and significantly improved realization capabilities.
Other areas of consulting
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Optimizing of core value creation
Increase effectiveness, reduce costs: we increase the digital maturity level, automate processes and optimise the product development and creation of software-defined vehicles (SDVs). In this way, we increase productivity, reduce development costs and create more competitive added value.
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Unlocking Strategic Innovation Fields
From Innovation Strategy to Execution:We identify new business areas, analyze market trends, and develop business models and market entry strategies. With business cases and go-to-market approaches, we support companies all the way to market launch. Our PMO ensures smooth execution through clear governance and the use of both traditional and agile project management methods.
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Building a Data-Driven Organization
We operationalize data and AI strategies, identify fit-gaps, and translate them into actionable use cases. Through governance models, maturity models, and clear structures, we lay the foundation for a data-driven organization – from data quality to execution.
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Integrating the Mobility Ecosystem
Unlocking New Markets, Harnessing Synergies:We develop operating and partnership models, design structures and processes, and evaluate investment and business cases. We assess opportunities and risks of data ecosystems, analyze organizational and technological requirements, and systematically integrate them into data and AI strategies – supported by clear governance structures for implementation.
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Let’s talk.
Marco Luerssen
Arrange a non-obligatory consultation now. We look forward to hearing from you!
